How Edmonton Businesses Can Turn Website Visitors into Customers | Boost Web Services

Edmonton businesses need every advantage to convert website visitors into paying customers. While a visually appealing website and engaging content are important, a critical factor that separates success from failure is your conversion rate. Simply put, your conversion rate is the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a brochure. 

A low conversion rate indicates that potential customers are abandoning your website before completing your desired goals. This can be incredibly frustrating, especially when you’re pouring resources into attracting visitors. The good news is that there are a number of conversion rate killers you can identify and address to turn those website lookers into loyal customers. 

Conversion Rates: The Key to Business Growth 

A website’s conversion rate is the percentage of visitors who complete a desired action, such as making a purchase, subscribing to a newsletter, or downloading a brochure.  A healthy conversion rate signifies that your website is effectively guiding visitors towards your business goals. 

Here are some benchmarks for conversion rates across various industries: 

• E-commerce: 2-4% 
• Lead generation: 2-5% 
• SaaS: 1-3% 

It’s important to remember that these are just benchmarks. Your ideal conversion rate will depend on your specific industry, target audience, and business goals. 

Conversion Rate Killers: Hindering the success of your website 

Several factors can contribute to a low conversion rate. Here are some of the most common culprits: 

• Poor Website Design: First impressions matter. An outdated, cluttered, or unprofessional website design can deter visitors and prevent them from taking the desired action. 
• Slow Loading Speeds: In today’s fast-paced world, nobody wants to wait for a website to load. Slow loading times can significantly increase bounce  
• Hidden or Complex Navigation: A website should be easy to navigate. If visitors can’t find what they’re looking for quickly and easily, they’re likely to abandon your site altogether. 
• Lack of Mobile-Friendliness: With the increasing use of mobile devices, it’s crucial to ensure your website is responsive and user-friendly on all devices, including smartphones and tablets. 
• Poor Quality Content: Thin, irrelevant, or poorly written content will do little to engage visitors or convince them to convert. High-quality, informative content that addresses your target audience’s needs and pain points is essential. 
• Invasive Pop-Ups and Ads: While pop-ups and ads can be an effective marketing tool, they can also be intrusive and annoy visitors. Use pop-ups sparingly and strategically. 

Boost Web Services: Your Edmonton Conversion Rate Optimization Partner 

At Boost Web Services, we are Edmonton’s leading conversion rate optimization specialists. We have a proven track record of helping businesses in Edmonton and across Canada improve their website conversion rates. 

Our team of experienced SEO and conversion rate optimization experts will work closely with you to identify areas for improvement and develop a customized strategy to optimize your website for conversions. 

We offer a comprehensive range of conversion rate optimization services, including: 

• Website design and development: We can create a user-friendly and visually appealing website that is optimized for conversions. 
• SEO services: We can help improve your website’s ranking in search engine results pages (SERPs), driving more qualified traffic to your site. 
• Content marketing: We can create high-quality, informative content that engages visitors and compels them to take action. 
• Conversion rate optimization audits: We can identify areas of your website that are hindering conversions and provide recommendations for improvement. 
• A/B testing: We can help you test different versions of your website elements to see what converts best. 

For personalized assistance in web development and digital marketing services, feel free to contact us at info@my-boost.ca or 780-686-6197.